There are no FDA standards for dark chocolate, causing consumers to be deceived by misleading labels on chocolate protein bars. When reading food labels, how can you tell if you are choosing healthy protein bars made with REAL chocolate? Find out what hidden ingredients are in dark chocolate protein bars and sign petition to stop dark chocolate deception!
FitUnited Pittsburgh is a new United Way initiative to combat childhood obesity in Allegheny County. NuGo Nutrition is proud to be an early supporter of fitUnited and encourages businesses and organizations to join the initiative.
“1 in 3 Allegheny County kids in grades K-6 is overweight and 1 in 6 is obese.”
Watch this video of Jamie Dixon, University of Pittsburgh basketball coach, providing a great overview of fitUnited. Together, we can change the future for our kids by increasing physical activity and improving nutrition.
Our customers are always saying that NuGo Dark Mint Chocolate Chip protein bar tastes just like a Thin Mint cookie. So, when we heard about Nestle Crunch making limited edition Girl Scout Thin Mints candy bars, we decided to compare them. The Girl Scout candy bars are a good example of dark chocolate deception - calling a bar dark chocolate on the front of the package, but not using REAL dark chocolate in the ingredients! While many protein bars are merely candy bars in disguise, take a look at this chart to see how NuGo is different.
Karen Broussard, founder and president of the Gluten-Free Travel Site, summed it up perfectly in her review.
“I told our son, who has been gluten free since before he was two, ‘Now you know what Thin Mint cookies from the Girl Scouts taste like.’ Only NuGo Dark Mint Chocolate Chip bars are really better. And healthier. And natural. And did I mention 10g of protein?!”
Best of all, NuGo bars are available year-round at stores across the US, so you can enjoy them anytime! You can also purchase them online. Look for sample packs with free shipping returning this fall. Tell your friends about NuGo Dark Mint Chocolate Chip by repinning this on Pinterest.
Update: The scavenger hunt is now over.
To celebrate summer and our new T-shirts, we are having a virtual scavenger hunt. Five winners will get a NuGo Dark shirt in your choice of small, medium, or large. Be one of the first five people to correctly answer all 10 questions by sending us an Email and you get a T-shirt! All answers can be found on our website. When we have five winners, we will post a comment on this post and announce it on Twitter and Facebook. Limit one shirt per household, and winners must live in the continental US. Good luck!
1. How many gluten-free bars does NuGo make?
2. Is there a FDA standard of identity for dark chocolate?
3. What ingredient do other companies use in place of REAL Dark Chocolate?
4. Which NuGo bar was on the Today Show?
5. What is the name of the guest blogger who wrote Gluten-Free Travel Tips from a Globetrotter?
6. Where does NuGo donate a portion of all sales (name of charity)?
7. What store in Edmonton, Canada carries NuGo bars?
8. How many vegan bars does NuGo make?
9. How many grams of sugar in NuGO Slim?
10. How many grams of fiber are in NuGO FREE Dark Chocolate Trail Mix?
We are passionate about educating consumers that there is no FDA standard of identity for dark chocolate. Without a standard of identity, companies can call a product dark chocolate on the front of a package without using real dark chocolate ingredients! This means consumers are being confused and misled that they are eating healthy snacks coated in dark chocolate, while actually consuming unhealthy chocolate flavored palm oil (saturated fat)!
NuGo is the only company to make REAL Dark Chocolate coated protein bars for many lifestyles. By law, if vegetable fat coatings are used, the ingredients list must state “chocolaty” or “chocolate flavored coating and vegetable oil.” That is the only way you would know it is not REAL Dark Chocolate. Sometimes the listing will illegally state dark chocolate coating.
We were thrilled to see a recent WebMD article mention that there isn’t a standard of identity for dark chocolate.
“The FDA has established very strict guidelines or Standards of Identity (SOI) that specifies what ingredients constitute the various forms of chocolate. However, for “dark chocolate,” there really isn’t a SOI for the term “dark” but there is for semi-sweet (bittersweet) and sweet chocolate, which are often referred to as dark chocolate. The difference between all of them is the amount of chocolate liquor, sugar, cocoa butter, and milk content.”
We have seen major news articles about confusing nutritional claims, but those articles did not include Dark Chocolate Deception. Consumers deserve to know what’s in their snacks!
