REAL Dark Chocolate. REAL delicious.® REAL health benefits.

REAL Dark Chocolate isn’t just a delectable treat exploding with delicious flavor. It is a heart-healthy, antioxidant-rich superfood and a staple ingredient in many NuGo bars. Research has shown that REAL Dark Chocolate may help maintain good cholesterol (HDL),* lower blood pressure, elevate mood, reduce stress, and increase endurance when consumed before a workout. So if you want to lead a healthy lifestyle, get REAL. Get NuGo.

Don't get cheated by fake chocolate with palm oil.

At NuGo Nutrition, we never put our bottom line ahead of our customers. We only source the best, natural cocoa solids and combine them with creamy cocoa butter, so that every bite explodes with REAL Dark Chocolate flavor. Other companies cut costs by mixing their cocoa solids with vegetable fats like palm kernel oil, diminishing the taste, texture, and health benefits. You can get the truth, be a part of the movement and help STOP the deception.

Sign the petition today for accuracy in food labeling.

Better ingredients mean better taste.

At NuGo Nutrition, we believe that the freshest, healthiest ingredients are also the best tasting. We are passionate about keeping families active and healthy, which is why we’re so committed to keeping GMOs, artificial hormones, stomach-upsetting maltitol, and artificial sweeteners out of NuGo products. When you give your child a NuGo bar (or grab one for yourself), you can be confident that you’re getting only the best naturally delicious ingredients in every bite.

Our path.

Over a decade of luscious taste, wholesome nutrition, and core values. NuGo Nutrition has a very special story. What began as a vision to create a great-tasting, nutritious snack has evolved into pioneering, unique, delectable protein bars for many lifestyles. NuGo introduced the world to the idea that great taste and great nutrition don’t have to be mutually exclusive.

Our bars are light bakery-style snacks packed with nutrients and protein, not loaded with unnecessary dense-tasting calories. Most of our protein bars are coated in REAL Dark Chocolate, delivering luscious, melt-in-your-mouth taste. REAL Dark Chocolate is made with cocoa butter, which has a low melting point that allows it to release its flavor immediately. The alternative is to use chocolate-flavored palm oil, which is cheaper and easier to produce, but never melts in your mouth, imparting a waxy, unpleasant taste.

When we introduced flavor to nutrition, we knew our bars had to feature real chocolate. The love our consumers have for NuGo bars comes from achieving the perfect balance of quality, taste, and nutrition. During this exciting journey, spanning over a decade, we have never lost sight of our roots and the belief that any product representing NuGo Nutrition should be good enough for our own families. Our company culture is built on the core ideals and family values that we live by. If you are a consumer or an employee of NuGo Nutrition, you are part of our family. We are truly proud of the product we deliver and the people who make it possible.

This passion extends from our production-line employees to those performing in-store demos. Our goal is to provide naturally delicious bars that people love to eat. We recognize that NOT following industry standards has elevated our production costs, but we have been, and continue to be, determined to make a better-tasting, healthier product than the competition. With so many choices on the shelf, we would like to thank you for being part of our family and choosing NuGo. *For individuals whose cholesterol is within normal range.

Pick up NuGo at a location near you.

Our bars are available nationwide and in our online store.

Where To Buy