Dark Chocolate Deception!

When you eat a protein bar that says dark chocolate on the front of the package, you may think you are eating something that is good for you. However, when you carefully read the ingredients and see it is actually coated in unhealthy fake chocolate flavored palm oil, you realize that you are the victim of dark chocolate deception! Why is this dark chocolate deception so rampant in the US, affecting almost all snacks that claim be coated in dark chocolate?

The FDA has not set a standard of identity for dark chocolate, thus allowing the consumer to be confused and misled that they are eating darkchocolate while consuming unhealthy saturated fat chocolate flavored palm oil instead. Without a standard of identity, companies are more apt to mislabel a product dark chocolate on the front of a package without using real dark chocolate ingredients! By law, if vegetable fat coatings are used, the ingredients list must state “chocolaty” or “chocolate flavored coating and vegetable oil.” That is the only way you would know it is not REAL dark chocolate.  Sometimes the listing will illegally state dark chocolate coating.

REAL dark chocolate has many health benefits, tastes delicious, and is an antioxidant-rich superfood. For people with cholesterol levels within a normal range, REAL dark chocolate can help maintain good cholesterol (HDL). The vegetable fat in fake chocolate is an unhealthy saturated fat that can raise bad cholesterol (LDL) above normal ranges.

REAL dark chocolate tastes delicious because it’s made only from cocoa beans (cocoa butter and non-fat cocoa solids). It homogenously melts at 89 – 93 degrees, below body temperature, exploding the dark chocolate flavor as it melts. Fake chocolate coated snacks substitute vegetable fats, usually palm oil, for cocoa butter, which raises the melting temperature above body temperature, thus the chocolate doesn’t melt in your mouth creating a waxy texture and an overly sweet taste.

A study published in 2012 in the American Journal of Clinical Nutrition “pooled data from 42 small clinical trials involving about 1,300 people and found that chocolate eaters had a few points knocked off their blood pressure readings, along with lower insulin levels and other benefits.” “Though it’s not clear why chocolate has this affect, it’s believed to be due to compounds known as flavonoids, which are also present in foods such as nuts, soy, tea and wine.” According to research published in the Cardiovascular Health Journal, “dark chocolate is better for heart health than some fruits and vegetables like blueberries and broccoli.”

NuGo Nutrition, the company that uses REAL dark chocolate to deliciously coat protein bars, makes healthy bars for many lifestyles. Unlike other protein bar manufacturers, NuGo never uses waxy vegetable fats in place of REAL, antioxidant-rich dark chocolate. NuGo Nutrition, based in Pittsburgh, PA, makes 13 delicious protein bars coated in luscious REAL dark chocolate, which are a nutritious choice for many lifestyles: Kosher, gluten-free, organic, low sugar, and more.

To get the health benefits of dark chocolate, experts recommend eating a small quantity of dark chocolate each day, but it can be difficult to resist eating more than one or two squares.  Another option is to eat NuGo REAL dark chocolate protein bars, which have less fat and calories and more protein than a few squares of dark chocolate. Since NuGo bars have protein in the center and are coated in real dark chocolate, they are considered a small quantity of high quality dark chocolate.

Research shows that eating a small amount of dark chocolate before a workout results in greater endurance.  Dark chocolate may also elevate mood, reduce stress, and satisfy sweet cravings. The palm oil used in fake dark chocolate snacks is a saturated fat, which may have a negative impact on cardiovascular health. Would you knowingly choose unhealthy fake chocolate coated snacks when there are proven benefits from eating delicious REAL dark chocolate?

Media Contact:

Alyssa Nard
NuGo Nutrition
412-828-4115 Toll Free: 888-421-2032

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