Share this Dark Chocolate Deception infographic, and sign the petition.
Share this Dark Chocolate Deception infographic, and sign the petition.
Dark chocolate has several health benefits, but how “real” and how healthy is the dark chocolate you’re currently eating? You may be surprised to learn that in most cases, it’s not REAL Dark Chocolate as you’re led to believe.
Currently, the FDA only has labeling standards for milk and white chocolate. When labeling an imitation flavor milk or white chocolate, the FDA standard requires companies to use words like chocolaty and chocolate-flavored.
However, the FDA has no labeling standards when it comes to dark chocolate. Companies label dark chocolate coating without any acknowledgement that it is made with unhealthy vegetable coatings (usually palm oil) – something that would be required if the palm oil was used in milk or white chocolate.
Consequently, consumers looking for the health benefits and taste of REAL Dark Chocolate can be easily deceived. You can protect against this by reading product ingredient listings and avoiding those that contain palm oil or other vegetable fats. Or, reach for a NuGo dark chocolate coated protein bar and be sure you’re getting the real thing.
So why does it matter whether the chocolate you purchase is truly REAL Dark Chocolate or an imitation? Fake dark chocolate is made by substituting vegetable fats for REAL cocoa butter. These vegetable fats are actually proven to raise bad cholesterol levels (LDL) negating the heart-healthy benefits of REAL Dark Chocolate which raises good cholesterol (HDL). Imitation products cost less to produce, yet companies are selling them at the same prices charged for real, honest-to-goodness, healthy dark chocolate — you’re overpaying for an inferior product!
REAL Dark Chocolate has an awesome taste because the chocolate flavor explodes when it melts in your mouth. The substitution vegetable fats raise the melt point of chocolate above body temperature imparting a waxy texture and too sweet taste because the fake dark chocolate did not melt in your mouth. We believe when eating dark chocolate, you should get the awesome taste and health benefits you expect.
Help us stand up for truth and quality! Sign our petition to stop dark chocolate deception. We’re collecting signatures from consumers who care about the quality of the food they eat, and taking our petition to the FDA for better labeling standards for dark chocolate. After you sign, pass this along to your friends and educate them on dark chocolate deception as well.
Now we get to the delicious part of our article. Where can you find quality, delicious, REAL Dark Chocolate? Try one of our NuGo Dark bars. All five NuGo Dark flavors are made with real cocoa, without imitation ingredients, and are rich in antioxidants and flavor.
It’s February, and with Valentine’s Day here this month, we all have the health of our hearts on our mind. After all, a strong, healthy heart is capable of a stronger, healthier love. How can we stay healthy with all of that Valentine’s chocolate that often contains unhealthy hydrogenated oil or substitutes unhealthy vegetable fat for all-natural cocoa butter? Well, there’s good news. If you eat REAL Dark Chocolate, it is good for your heart and, unlike milk and white chocolate, is full of great health benefits too.
So, what exactly are the health benefits of eating dark chocolate? For starters, dark chocolate has been proven to lower bad cholesterol (LDL) levels, which, in turn, reduces high blood pressure. But a healthy heart and lower blood pressure aren’t the only benefits to eating dark chocolate. Cocoa, the primary ingredient in REAL Dark Chocolate, is a proven trigger to the pleasure center of the brain and raises serotonin and endorphin levels. The result? A pleasant, happy mood that some people describe as euphoric. Hey, the chocolate may be dark, but your mood doesn’t have to be!
But don’t get fooled by fake dark chocolate. Due to a lack of a FDA standard for dark chocolate, some companies are passing off fake dark chocolate made with fatty vegetable oils (usually palm oil) as being healthy dark chocolate. These fake dark chocolate coated bars may actually raise the unhealthy LDL cholesterol levels that REAL Dark Chocolate is shown to reduce. Look in the ingredients panel – if palm oil or another vegetable oil is included in the ingredients, it is fake unhealthy chocolate.
Plus, REAL Dark Chocolate has a superior, exploding, rich, chocolate flavor, which is the result of the smooth texture cocoa butter releases when the chocolate melts in your mouth. The fake palm oil chocolate coating raises the melt point of chocolate way above body temperature, so the chocolate does NOT melt in your mouth, imparting a waxy texture and too sweet taste.
Take the delicious taste and health benefits of REAL Dark Chocolate and combine it with protein, the building block of the body, and you’re on your way to a delicious and healthy NuGo bar. We have 16 different varieties coated in heart-healthy REAL Dark Chocolate, offering something for nearly every lifestyle. Whether you’re looking for gluten-free, organic, vegan, low sugar, or even a protein bar for bodybuilding, we have something for you. So, when you go to have a chocolate snack this Valentine’s Day or any day, choose healthy, decadent NuGo REAL Dark Chocolate protein bars.
Looking for a heart-healthy, REAL Dark Chocolate coated NuGo bar that fits your lifestyle? Try one of these:
Which dark chocolate coated NuGo bar is your favorite?
We received so many great entries in our video contest that it was difficult to pick just one winner. It was impressive to see several fans using their creativity and sharing their passion for NuGo REAL Dark Chocolate protein bars!
The winner of 365 NuGo bars is Lake Sliger! Lake made an extremely fun and creative video about a caveman.
Lake told us that he is 15-years-old and was the editor, director, cinematographer, producer, and writer of the video. His brother Ridge, 17, was the lead actor, and the caveman was their 16-year-old friend, Austin.
The runner-up is Melanie Mazer, who wins eight boxes of NuGo bars! Melanie made an upbeat video that uses numerous adjectives in a creative way to describe REAL Dark Chocolate.
Melanie is a sophomore at the University of Oregon, where she is majoring in Business Management. Melanie first tried NuGo bars when she was in the hospital suffering with undiagnosed gluten intolerance.
“I literally couldn’t eat anything without having stomach problems and the only time I never had a stomach problem was when I ate this bar. I ended up falling in love with it (clearly my favorite is Mint Chocolate Chip).”
You can view all the entries on our YouTube playlist. A big thanks to all our loyal customers who entered! We greatly appreciate each video that we received. Subscribe to our YouTube Channel, and share these fun videos with your friends.
Watch this great interview about Dark Chocolate Deception, which aired on Eat Drink Explore on October 6, 2013. Host Randol White interviewed Keith Rohrlick, Vice President and Co-Founder of NuGo Nutrition. Watch the video clip below or listen to the entire second hour of this intriguing show.
Eat Drink Explore airs every Sunday in California 8-10 am PDT on Krush 92.5 FM in Santa Barbara and San Luis Obispo Counties and KSCO AM 1080 in Santa Cruz, Santa Clara, Monterey, and San Benito Counties. You can also listen on Tunein and SoundCloud.