You could be one of five lucky winners of a NuGo Dark T-Shirt. To enter, leave a comment on this blog post answering this question: Why did you buy your first NuGo bar?
Winners will get to select their T-Shirt size. We will randomly choose the winners on August 26, 2013, and update this blog post with the winning names. Winners must live in the continental US. Good luck!
Congrats to Carmen Orta, Valerie, Jennifer (Costco comment), Melissa, and Michelle who posted the Girl Scouts comment! You won a NuGo Dark T-Shirt! Email your address and shirt size to email@example.com.
We are passionate about educating consumers that there is no FDA standard of identity for dark chocolate. Without a standard of identity, companies can call a product dark chocolate on the front of a package without using real dark chocolate ingredients! This means consumers are being confused and misled that they are eating healthy snacks coated in dark chocolate, while actually consuming unhealthy chocolate flavored palm oil (saturated fat)!
NuGo is the only company to make REAL Dark Chocolate coated protein bars for many lifestyles. By law, if vegetable fat coatings are used, the ingredients list must state “chocolaty” or “chocolate flavored coating and vegetable oil.” That is the only way you would know it is not REAL Dark Chocolate. Sometimes the listing will illegally state dark chocolate coating.
We were thrilled to see a recent WebMD article mention that there isn’t a standard of identity for dark chocolate.
“The FDA has established very strict guidelines or Standards of Identity (SOI) that specifies what ingredients constitute the various forms of chocolate. However, for “dark chocolate,” there really isn’t a SOI for the term “dark” but there is for semi-sweet (bittersweet) and sweet chocolate, which are often referred to as dark chocolate. The difference between all of them is the amount of chocolate liquor, sugar, cocoa butter, and milk content.”
We have seen major news articles about confusing nutritional claims, but those articles did not include Dark Chocolate Deception. Consumers deserve to know what’s in their snacks!
REAL Dark Chocolate, an antioxidant-rich superfood, has many health benefits and tastes delicious because it is made only from cocoa beans (cocoa butter and non-fat cocoa solids). REAL Dark Chocolate homogenously melts at 89 – 93 degrees, below body temperature, exploding the dark chocolate flavor as it melts in your mouth. Fake chocolate coated snacks substitute vegetable fat, usually palm oil, for cocoa butter, which raises the melting temperature above body temperature, thus the chocolate doesn’t melt in your mouth creating a waxy texture and an overly sweet taste.
The FDA has not set a standard of identity for dark chocolate, allowing the consumer to be misled that they are eating dark chocolate while consuming fake chocolate flavored palm oil (saturated fat). Without a standard of identity, companies can call a product dark chocolate on the front of a package without using REAL Dark Chocolate ingredients!
Look at this impressive gift we received from a big NuGo fan. She ate many NuGo bars and used the wrappers to make a fantastic change purse! She is a huge fan of NuGo Family Chocolate and NuGo Dark bars. She wrote in a lovely note, “I am addicted and must eat one as soon as I get up each day.” We are amazed by her creativity and love how much she adores NuGo!
As most of us know, it’s a healthy choice to start the day off with a big bowl of oatmeal. But I can’t be the only one more than a little bit bored by simple oatmeal, right? I’ve tried every type of topping and mix-in, from peanut butter to bananas to brown sugar to maple syrup. And while they definitely amp my oats up a bit, I still don’t wake up in the morning excited to eat.
But the other day, I got the bright idea that changed it all. I decided to chop up a NuGo bar and mix it into my morning oats. Best idea ever.
I opted for the NuGo Dark: Mocha Chocolate bar to add a REAL dark chocolate kick to my oatmeal. I simply chopped the bar up and mixed it in to the cooked oats. The chocolate melted perfectly and the brown rice gave the ideal crunch.
Now, not only am I getting the nutrition of oats, but I’m also getting extra protein and the health benefits of dark chocolate. First thing in the morning! And really, when you start your morning off with dark chocolate, you know it’s going to be a good day. Finally, an incredibly good reason to get out of bed in the morning.
How have you been eating NuGo bars lately? Share with us and we could post about it here!