Tag Archives: NuGo Dark

Stop the Deception, Sign the NuGo Dark Chocolate Petition

DarkChocolateDark chocolate has several health benefits, but how “real” and how healthy is the dark chocolate you’re currently eating? You may be surprised to learn that in most cases, it’s not REAL Dark Chocolate as you’re led to believe.

Currently, the FDA only has labeling standards for milk and white chocolate. When labeling an imitation flavor milk or white chocolate, the FDA standard requires companies to use words like chocolaty and chocolate-flavored.

However, the FDA has no labeling standards when it comes to dark chocolate. Companies label dark chocolate coating without any acknowledgement that it is made with unhealthy vegetable coatings (usually palm oil) – something that would be required if the palm oil was used in milk or white chocolate.

Consequently, consumers looking for the health benefits and taste of REAL Dark Chocolate can be easily deceived. You can protect against this by reading product ingredient listings and avoiding those that contain palm oil or other vegetable fats. Or, reach for a NuGo dark chocolate coated protein bar and be sure you’re getting the real thing.

So why does it matter whether the chocolate you purchase is truly REAL Dark Chocolate or an imitation? Fake dark chocolate is made by substituting vegetable fats for REAL cocoa butter. These vegetable fats are actually proven to raise bad cholesterol levels (LDL) negating the heart-healthy benefits of REAL Dark Chocolate which raises good cholesterol (HDL). Imitation products cost less to produce, yet companies are selling them at the same prices charged for real, honest-to-goodness, healthy dark chocolate — you’re overpaying for an inferior product!

REAL Dark Chocolate has an awesome taste because the chocolate flavor explodes when it melts in your mouth.  The substitution vegetable fats raise the melt point of chocolate above body temperature imparting a waxy texture and too sweet taste because the fake dark chocolate did not melt in your mouth. We believe when eating dark chocolate, you should get the awesome taste and health benefits you expect.

Help us stand up for truth and quality! Sign our petition to stop dark chocolate deception. We’re collecting signatures from consumers who care about the quality of the food they eat, and taking our petition to the FDA for better labeling standards for dark chocolate.  After you sign, pass this along to your friends and educate them on dark chocolate deception as well.

Now we get to the delicious part of our article. Where can you find quality, delicious, REAL Dark Chocolate? Try one of our NuGo Dark bars. All five NuGo Dark flavors are made with real cocoa, without imitation ingredients, and are rich in antioxidants and flavor.


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NuGo Dark T-Shirt Giveaway

You could be one of five lucky winners of a NuGo Dark T-Shirt. To enter, leave a comment on this blog post answering this question: Why did you buy your first NuGo bar?

Winners will get to select their T-Shirt size. We will randomly choose the winners on August 26, 2013, and update this blog post with the winning names. Winners must live in the continental US. Good luck!

Congrats to Carmen Orta, Valerie, Jennifer (Costco comment), Melissa, and Michelle who posted the Girl Scouts comment! You won a NuGo Dark T-Shirt! Email your address and shirt size to glutenfree@nugonutrition.com.



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Dark Chocolate Deception: No FDA Standard of Identity for Dark Chocolate

We are passionate about educating consumers that there is no FDA standard of identity for dark chocolate. Without a standard of identity, companies can call a product dark chocolate on the front of a package without using real dark chocolate ingredients! This means consumers are being confused and misled that they are eating healthy snacks coated in dark chocolate, while actually consuming unhealthy chocolate flavored palm oil (saturated fat)!

NuGo is the only company to make REAL Dark Chocolate coated protein bars for many lifestyles. By law, if vegetable fat coatings are used, the ingredients list must state “chocolaty” or “chocolate flavored coating and vegetable oil.” That is the only way you would know it is not REAL Dark Chocolate. Sometimes the listing will illegally state dark chocolate coating.

We were thrilled to see a recent WebMD article mention that there isn’t a standard of identity for dark chocolate.

The FDA has established very strict guidelines or Standards of Identity (SOI) that specifies what ingredients constitute the various forms of chocolate. However, for “dark chocolate,” there really isn’t a SOI for the term “dark” but there is for semi-sweet (bittersweet) and sweet chocolate, which are often referred to as dark chocolate. The difference between all of them is the amount of chocolate liquor, sugar, cocoa butter, and milk content.”

We have seen major news articles about confusing nutritional claims, but those articles did not include Dark Chocolate Deception. Consumers deserve to know what’s in their snacks!


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Why do NuGo protein bars taste so delicious?

NuGo is the only company to make REAL Dark Chocolate coated protein bars for many lifestyles. REAL Dark Chocolate is what you will find coating NuGo Dark, NuGO Organic, NuGO FREE, and NuGO Slim protein bars. Unlike other protein bar manufacturers, NuGo never uses waxy vegetable fats (palm oil) in place of REAL, antioxidant-rich dark chocolate.

REAL Dark Chocolate, an antioxidant-rich superfood, has many health benefits and tastes delicious because it is made only from cocoa beans (cocoa butter and non-fat cocoa solids). REAL Dark Chocolate homogenously melts at 89 – 93 degrees, below body temperature, exploding the dark chocolate flavor as it melts in your mouth. Fake chocolate coated snacks substitute vegetable fat, usually palm oil, for cocoa butter, which raises the melting temperature above body temperature, thus the chocolate doesn’t melt in your mouth creating a waxy texture and an overly sweet taste.

The FDA has not set a standard of identity for dark chocolate, allowing the consumer to be misled that they are eating dark chocolate while consuming fake chocolate flavored palm oil (saturated fat). Without a standard of identity, companies can call a product dark chocolate on the front of a package without using REAL Dark Chocolate ingredients!

Read the Truth About REAL Dark Chocolate to learn about the health benefits of eating REAL Dark Chocolate, how fake dark chocolate affects cholesterol, and why other companies coat their bars in fake chocolate. View our special dietary needs chart to see which bars fit your lifestyle. Order boxes of NuGo bars and sample packs online, buy NuGo bars at stores in the US and Canada, or pick up Nutrition To Go (NuGo) at an airport.

This entry was posted in About NuGo, Gluten Free, Health & Nutrition, News & Events and tagged , , on by .

What Can You Make with NuGo Wrappers?

Look at this impressive gift we received from a big NuGo fan. She ate many NuGo bars and used the wrappers to make a fantastic change purse! She is a huge fan of NuGo Family Chocolate and NuGo Dark bars. She wrote in a lovely note, “I am addicted and must eat one as soon as I get up each day.” We are amazed by her creativity and love how much she adores NuGo!

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