You Are What You Eat

The food you consume becomes the fuel your body uses to build every part of you, from your skin to your brain. That’s why we use only clean, high quality ingredients in our products. We want you to be the best, healthiest version of yourself – and we believe that wholesome nutrition is the vehicle to get you there.

Our promise to you remains the same as it has been for the past two decades:

Highest quality ingredients and standards

We make real, nutrient-dense foods that we are proud to bring home to our families. To achieve that end, we only source ingredients from folks we trust. All our suppliers must pass NuGo’s strict quality examinations before we consider them. We are proud to be certified non-GMO, vegan, kosher, and gluten-free with facility standards second to none.

Vow of integrity

Our business is run with the same honesty and integrity we use to craft our recipes: great care for the ingredients we select, compassion for mother earth and all her inhabitants and a passion for the best tasting food on the planet. Enjoy and live healthy!

Our Path

Over a decade ago, NuGo Nutrition introduced the world to the idea that great taste and great nutrition don’t have to be mutually exclusive. With a focus on creating nutrition bars with luscious taste, wholesome nutrition, and quality ingredients, NuGo established a reputation for making superior snacks. Since those early days, our core values have not wavered. But our ambition has grown. What began as a vision to create great-tasting, nutritious snacks has evolved into a mission to pioneer unique, delectable nutrition bars for many lifestyles.

The love our consumers have for NuGo bars comes from the perfect balance of quality, taste, and nutrition they find in every bar. Our bars are light, bakery-style snacks packed with nutrients and protein, and free of unnecessary, dense-tasting calories. Most of our protein bars are coated in REAL Dark Chocolate, delivering luscious, melt-in-your-mouth taste. REAL Dark Chocolate is made with cocoa butter, which has a low melting point that allows it to release its flavor immediately. Other companies use chocolate-flavored palm kernel oil, which is cheaper and easier to produce, but never melts in your mouth, imparting a waxy, unpleasant taste. We recognize that NOT following industry standards has elevated our production costs, but we have been, and continue to be, determined to make a better-tasting, healthier product than the competition.

Our company culture is built on the core ideals and family values that we live by. We are truly proud of the product we deliver, and the people who make it possible. This passion extends from our production-line employees to those performing in-store demos. If you are a consumer of NuGo bars, you are also part of our family. With so many bar choices on the shelf, we truly appreciate that you choose NuGo.

Pick up NuGo at a location near you.

Our bars are available nationwide and in our online store.

Where To Buy