About a year ago, Brian’s wife surprised him with his first NuGo bar. Then, he went to a local store, Fresh Thyme in Brookfield, Wisconsin, where he loaded up his basket with every flavor, kicking off a fantastic week of sampling NuGo's various tasty products. He was instantly hooked.

Brian’s favorite flavors are now NuGo Dark Chocolate Chocolate Chip protein bars along with two flavors of NuGo Protein Cookies, Dark Chocolate Chip and Peanut Butter Chocolate. His household eats two boxes of NuGo per week. His daughter loves a NuGo bar after dance. Brian always has one as a mid-afternoon snack, as well as either before or after workouts. 

Since graduating high school years ago, Brian gained 100 pounds as a result of becoming far more sedentary and eating terribly, leaving him feeling self-conscious, depressed and at an all-time low in self-esteem. Brian shared his impressive weight loss journey and the essential role NuGo played in it.

“Following the discovery of NuGo's product line when combined with increased activity on my end, which mainly stemmed from hitting the bike every day, the weight began to drop gradually, yet still noticeable. Not long ago I hit a goal I'd set for myself long ago, which was to hit 200 pounds from my starting maximum weight of 278.  Since then I've continued to drop weight, now sitting at 172, and owe a great deal of this success to NuGo's products - delicious, yet filling, and an essential component as to my weight loss journey.  I just took part in my first cycling events this summer, something I never thought I would do a year ago or otherwise, and not only have several more lined up but couldn't be happier when I look to the future.  Needless to say, it's been a life changing journey!”

Brian works as a technical recruiter and a freelance writer. His fitness interests include road biking, rock climbing and running. He is a husband and father of two who enjoys playing drums in a rock band and writing about film. Brian now eats more mindfully and chooses more vegan foods.

“When I made a decision to start eating more mindfully, I knew giving up food like my beloved candy bars would be tricky.  NuGo isn't just an alternative, it's something I've grown to prefer over the mainstream treats at the grocery store.  Furthermore, NuGo's commitment to avoid palm oil and promote veganism in their products aligns well with my own standpoints, as well as where I'd like to like to continue to personally go in the future ethically. Being 6'7" and with workouts that consist primarily of cardio, in addition to beginning to adopt a diet that touches on veganism, it's important I'm getting enough protein, which NuGo's products always deliver.  It doesn't hurt that they're completely delicious!”

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